Extending comparison shopping sites by privacy criteria

Ulrich König, Marit Hansen

On the Internet, comparison shopping sites have become important
starting points for customers who aim at buying goods online. These
sites compare prices of all kinds of products, and several of them
meanwhile give also information on shipping costs or on the reputation
of the online shopping sites offering the goods, gathered from previous
customer experiences. However, currently there is no quick way to
compare privacy criteria regarding these online shops or to match
whether a shop fulfils the customer’s privacy preferences. Instead, the
customer needs to read and understand each privacy policy if she is
interested in privacy criteria of the shop. This paper will introduce a
method to compare privacy criteria of online shops and extend the
respective functionality of comparison shopping sites.

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